Current Market Flow
There are three primary ticket-related issues that
sports organizations and large event organizers face:
A lack of inventory ownership and control
Inaccurate & limited customer engagement capabilities
Insufficient transparency & confidence
These issues are related to the fact that ticket issuers lose control of their tickets once they are out of the initial point-of-sale, causing an overall sub-par customer experience and a massive loss in potential revenue that instead is enjoyed by third party resellers. This adversely affects both the overpaying fanbase, as well as the organization’s brand name, reputation, and bottom line.